Pay Per Click Advertising
Project Description
After working with another marketing company for several years, Long Lake Adventure Camp started seeing stagnant results with their Google campaigns despite spending the same amount on ad spend. We took over their campaigns and have seen tremendous results over the past 3 months. On average to attend a camp session at Long Lake can cost anywhere from 5k - 8k.
Tracked Conversions
Website Submissions & Phone Calls
Total Conversions: 954
CPC: $130
Estimated ROI: 500k+
Based on 125k in ad spend over 90 days. Conservative close ratio of 10% of conversions (95). 95 x 6,500 (Average cost of camper) = 617k - 125k = $492,000
CPC: $130
Estimated ROI: 500k+
Based on 125k in ad spend over 90 days. Conservative close ratio of 10% of conversions (95). 95 x 6,500 (Average cost of camper) = 617k - 125k = $492,000